Our Story
Jaydeep Imitation Jewellers began in 1998 as a small Surat workshop hand-finishing imitation jewellery with the same discipline as fine goldsmithing. Today we design for brides, festivals and everyday elegance — and ship to Gujarati and Indian households worldwide.
- Since
- 1998
- Generations
- 3
- Based In
- Surat
Our Story
Three generations of craftsmanship.
- 1998
The Beginning
A small workshop in Surat begins hand-finishing imitation jewellery with the same discipline as fine goldsmithing.
- 2010
Craftsmanship Redefined
Kundan setting and antique-finish techniques are brought in-house, elevating every piece from costume to heirloom-quality.
- 2018
A Design Language
Jaydeep develops its own editorial identity — collections designed as collections, not a catalogue of parts.
- 2024
A Legacy Continues
Three generations of craftsmanship, now reaching a new generation of women who want elegance without compromise.
What We Believe
Craftsmanship over shortcuts.
Imitation jewellery gets a reputation for being disposable. We built Jaydeep to prove otherwise.
Hand-Finished, Not Mass-Produced
Every piece passes through a human hand for final finishing — stone setting, polishing and quality checks — the same discipline used on fine gold jewellery.
Skin-Safe Materials
Our plating and base metals are chosen for daily wearability — nickel-conscious, tarnish-resistant finishes built to be worn for years, not one event.
Built to Last
Imitation doesn't mean disposable. We test every finish for durability so your pieces travel from your wedding day to your daughter's, if you let them.
Rooted in Gujarat, Reaching the World
From our Surat atelier to Pan-India delivery and Gujarati families across the UK, US, Canada and select European countries — we ship internationally without losing the craft's local roots.
Go Deeper
See how each piece is made.
From kundan setting to temple motif casting — read about the materials and techniques behind every Jaydeep design.