The Journal
Guides, traditions & style advice.
Everything we know about bridal jewellery, care, and buying online — written by the Jaydeep team.
Bridal · 2 min read
The Complete Guide to Bridal Jewellery for Indian Weddings
From the mangalsutra to the maang tikka — how to plan bridal jewellery across every Indian wedding ceremony without over-buying or under-preparing.
Care Guide · 2 min read
How to Care for Imitation Jewellery: A Complete Guide
Simple habits that keep gold-plated and kundan jewellery looking new for years — what to avoid, how to store it, and how to clean it safely.
Culture · 2 min read
Gujarati Wedding Jewellery Traditions, Explained
From the panchhi hasta bangle style to temple-motif chokers — the jewellery traditions that run through Gujarati weddings, and how they're worn today.
Style Guide · 1 min read
Kundan vs. Temple Jewellery: What's the Difference?
Two of India's most recognisable jewellery styles, explained side by side — their origins, how they're made, and when to wear each.
Shipping & Guides · 2 min read
A Guide to Buying Jewellery Online as an NRI
Shipping timelines, sizing without trying on, customs duties, and returns — what NRIs in the UK, US and Canada should know before ordering Indian jewellery online.